多数果酱包装设计,都是想还原水果本身的诱人魅力。这种设计方法是行之有效的方法,更有利于产品的销售,但是这样做也容易陷入同质化,凸显品类价值难以让顾客记住品牌。正确的做法是既要凸显品类价值,还需要结合品牌的特点。
Design:Metis Studio
Idea , Manipulation:Vahid Khezrian
Hand Drawing: Nazanin Hedayati
Product Making: Abas Mousavi
Type: Produced
Client: Varesh co.
Location: Tehran, Iran
Packaging Contents: Jam
Packaging Substrate / Materials: Glass Jar
Printing Process: Digital Printing