A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mind-set whilst enjoying the intense taste of selected, distilled herbs in a non-alcoholic spirit.?Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change something within you – your perspective.
The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you, if you let it happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colourful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit.?To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and
它选择的成分是100%有机的。
“Changin”这个名字是由“change”和“gin”两个词组合而成的，因为这种饮料的味道是受gin的启发而来的。徽标的字体和背面标签上的颜色代表了迷幻视觉的概念，在这种视觉中，感知和心理联想的所有方面都可以改变——这就是改变思维定势的全部内容。？整个瓶子的详细设计迫使你仔细观察并参与设计：拿起瓶子，仔细看看里面发生了什么。它立即引起人们的好奇心。在一个注意力有限的世界里，Changin鼓励你思考并仔细观察。它是当今时代精神的产物，不仅仅是一杯饮料。
“长宁”是由巴里创新中心siids开发的概念。
文章来源：https://packagingoftheworld.com/2022/11/changin-non-alcoholic-spirit.html
